With the world being digitalized rapidly, your business needs to be digitalized for a better prospect as well as exposure in the world market. But just only having an online identity is not enough because just like your company, several other companies are struggling to top the online traffic and appear in the first option of a viewer's search results. Now here is where the main secret recipe of digital marketing lies.

If you are looking for the Best Paid Marketing Management Services in Kolkata, then this article would guide you as to what exactly to look into a company before appointing it as a PPC agent for your business.                                          

Try on asking the following questions to the agency to know them and their objectives better - 

• Goals and Focus - 

It is very important to understand what kind of goals the agency tends to achieve. The focus of the agency determines the quality that the agency would serve as an output to you.

• Clarity and Perceptibility - 

Get to know that to what extent the agency would share data regarding the PPC with you. Perceive how much data you will be able to connect to. Few executions regarding the PPC should be under your control and that is how a PPC agency is supposed to maintain transparency with clients.

• The domain of Expertise - 

Do ask whether their expertise is only in PPC or they offer services in the market as well such as web design or SEO. The topic of their expertise should be known well so that you can utilize their resources for the well being of your business. The Best Paid Marketing Services in Kolkata would offer you an all-rounded service that would meet all your digital needs.   

• Tenure of Experience - 

 Experience is something that is always in demand. Experience never goes out of fashion. It is highly advisable to ask the agency as to how long have they worked in the market. How many registered companies have they worked with? What kind of companies have they handled? Answers to these questions will help you determine their work quality and ability a little better.

• Diversified Platform Ability 

Does the agency has cross-platform capability? It is better for a PPC agency to such answer questions before you welcome them on board with you. The best PPC agency in Kolkata would surely carry such a portfolio. Also, get to understand how good they are with their hands-on Google AdWords.

• Verification 

The agency should be verified by Google or any other authority that can be relied upon. In the current market scenario, you may find many PPC agencies spreading their helping hands towards you, but beware of the fake ones. Check whether their works are authenticated by Google or any other authority which can assure you to take a step ahead with them.

• Target and Scheme 

It is better to first listen and then say. Hear them out. Hear what plans and programs do they talk about and what kind of planning are they capable to set up for your business. Are they trying to chalk out the loopholes or mistakes that you have already committed or are they making plans without accumulating the entire data about your business? Their way of planning would convey to you whether to include them in your plan or not. 

To end with, you should recognize PPC as one of the master ingredients which highly aids in your business revenue development. No business in today's world can reach its targeted goal without a proper functioning PPC. Hence, if you have a business local in Kolkata, the first thing that you need to perform is to find the best PPC agency in Kolkata by analyzing them on the above-mentioned points so that you don't need to look back and you are all set to reach your goals along with maximum dividends.

Best Digital Marketing Agency in Kolkata
1st Floor, 386/1A, Jodhpur Park Road,
Jodhpur Park, Kolkata – 700 068
info@netgully.com

Digital Marketing is considered as one of the heavy regular terms we use in our everyday lives. But how many of us really understand the core concept of digital marketing? How many of us understand the purpose of the existence of digital marketing? What are the tools of digital marketing?

In recent times, due to the entire technological advancements, there has been a substantial increase in the usage of the term ‘Digital Marketing’ and the usage of the services of digital marketing. Various reports and surveys which were conducted in the past, have all given a common analysis. It says, majority of the Indians today have smartphones with decent internet connectivity. People today feel the need to stay connected with each other because it is possible to connect with anyone and everyone with just a click of a button. This leads to an increase in social media usage and internet usage as a whole.

Marketers and advertisers are today are taking digital marketing very seriously. No one in this competitive world wants to not grab an opportunity. Making an online presence today for any business has become the need of the hour. To survive the cut-throat competition, it has become essential and not optional to get your hands perfectly on digital marketing.

The main categories of online digital marketing are:

1. Search Engine Optimization (SEO): In broad terms, SEO which is the most used tool of digital marketing is considered to be the way of actually ranking super high on the system of the search engine in the ‘Organic Listing’ or ‘Unpaid Section’. Converting the definition into lay-man term, SEO is considered to be a direct or an indirect process of actually making sure to curate and deliver high-quality content. This content helps the search engines to list it amongst the top results of searches. The key focus of SEO is to make use of the relevant keywords which match the content topic. In the process of SEO, there are three main parties involved:
   A: There is the writer
   B: Search Engine
   C: The searcher
2. Search Engine Marketing (SEM): In simple terms, Search Engine Marketing is considered a process of gaining traction and traffic which could be through paid and unpaid efforts. Search Engine Marketing is commonly known as ‘Search Marketing’ is considered as the umbrella term which consists of SEM & SEO. Currently, Google Ads is considered to be one of the most popular and used paid search platforms which is used by the marketers 
3. Content Marketing: Generally, when we hear content marketing, our mind pops up about Facebook, Blogs, YouTube videos, Twitter. Content Marketing is all about ‘Storytelling’. As long as it has been, humans loved to tell stories. We generally tend to get attracted to stories that have a great meaning attached to them. Content Marketing is a strategy that primarily deals with ‘Maintaining Strong Relationship’ with the potential audience. The main focus of the content marketing strategy is to deliver very high-quality content. Content Marketing is a strong digital marketing tool, which helps in attracting valuable resources through a planned approach.
4. Social Media Marketing: Just similar to SEO, Social media marketing is free of cost and is organic in nature. Currently no doubt about the fact that social media is the need of the hour. There are various social media platforms today such as Instagram, Twitter, Facebook, etc which have millions of users globally. There is no doubt about the fact that organically trying to market the social media accounts take added efforts and time. However, in the long run, building a detailed strategy does help to get organic likes and follows. Hence, for this reason, it is always better to approach a professional to carry out Social Media Marketing services.
5. Pay-Per-Click Advertising (PPC): PPC is considered to be one of the most effective tools of digital marketing today. PPC is a very simple digital marketing model where the advertisers are required to pay a fee for each of the time their ad gets a click. In simple terms, this model involves buying of the views and visits to the website, instead of earning the views in an organic manner. Search engine advertising no doubt is one of the most know forms of PPC today. It basically allows all of the advertisers out there to go and bid for the placement of their ads in a sponsored search engine. The core here is the ‘Keyword’ as optimum use of the keyword is extremely important. 
6. Affiliate Marketing: As the name suggests, affiliate marketing is considered to be in direct marketing. In this digital marketing tool, the original owner pays or outsources its promotions to an expert individual or a business to promote all the products and services mentioned on the website. Affiliate marketing is also known as performance-based marketing. In this model, the business is supposed to reward the affiliates in terms of payment for any visitor or customer viewing the website of the business.
7. Email Marketing: It is considered as one of the oldest tools of digital marketing. In simple terms, Email Marketing is the process of sending out regular emails in terms of varied content to potential customers. This digital marketing tool focuses on playing on the masses. The content used here is served for the purpose of general traffic on the website, generate leads, or get sign-ups on the product. However, the content used in Email marketing should be unique and captivating. The content should also be mixed with graphics, images, GIF’s to make it look more attractive. 

If you are looking for some sort of help in metro cities like Kolkata, you can easily tally between the top digital marketing agency in Kolkata.  To know more about the trends of online marketing, keep your eyes on Net Gully's website.