6 Digital Marketing Trends to Look For in 2020

Here are 6 most trending digital marketing topics to be focused in 2020 for the digital marketers out there. They are as follows:

Semantic Search: Semantic search has evolved greatly in recent years due to the rise of voice search. It is basically a search type where the top search engines consider the intent and contextual meaning of search phrases while providing content to users on the web.

Search Engine Diversification: This plays a major role in weaving SEO success. Content plays a key role in SEO and diversification of the same is extremely needed. Create content that serves all stages of your marketing funnel, including the bottom.

 

Video Everything: Videos gets more engagement above 15-20% than any static post in social media. It gives you a competitive edge over the businesses that don't use videos. Any short videos are an easy way to lend more credibility to your business and cause consumers to take notice of your business.

 

Voice Search: Voice Search is the new go-to option for Gen Y. Traditional SEO and Optimizing for voice search is very different as you need to immediately jump to the point (for intent-based searches) and keep your content conversational. Mobile voice commands are now the new common among 33 percent of high-income households, according to recent research conducted by Stone Temple Consulting.

 

Influencer Marketing: Influencer marketing is a new type of marketing that focuses on using key leaders be it on social media or other channels who can drive a brand's message to the larger market. Influencers marketing is a great tactic to drive the audience to your products.

 

Visual Storytelling: A visual narrative or visual storytelling is told primarily through the use of visual media. This story can be still photography, any illustration, or video which can be enhanced with the right use of graphics, audio music and voice over.

 

As you are familiar with the various causes of choosing digital marketing to promote your brand now, you might be in the search of an agency. Net Gully, a full-service digital marketing agency in Kolkata might be your chosen option. Would you like to get the assistance of the professionals or have any queries regarding their services? Then feel free to call them at 033 4005 1314/15 or check them at www.netgully.com.

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