With the fast pacing generation that we are living in, we are exposed to loads and loads of information and data in various aspects. Starting from the ads in the morning news to late-night movie advertisements, we are stuffed with data. But do we save all of these data in our memory? Or we drain out the maximum of them and save only the ones we are hooked on to? Yes, the latter question is itself an answer. But how and why do we remember just a few ones? It is because few advertisements come in the form of a communicative video which leaves an impact on our mind.

Now let us see how many more advantages does video marketing proffer to the digital marketing industry because the way you can use a video ad is unparallel to any other option -

• High Definition Outcome

In today's world, videos are all subjected to high definition. With a video ad featuring your brand or its products in a video with high definition resolution, it will be treated to the eyes of the viewers. A profound video marketing firm in Kolkata would understand such a strategy and combination. High-quality graphics, effects, vibrant colours, zoomed frames, smart captions altogether would originate a wonderful video advertisement that would be extremely appealing for any viewer scrolling down their social media profile or even their television channels.

• Story-Telling Option

It is now a very popular trend that a company can now feature a short ad film with a social message but promoting their brand or a particular product in a very expressive, emotional and conversational way. This can only be done if you go for video marketing. Many reputed companies have also created such beautiful ads that are extremely heart-touching. Such type of video marketing can easily reach a million users who would share it on their social media profile creating a huge exposure of the brand to the public.

• Subjected To Copyright

Video ads in digital marketing spread like forest fires. It is needless to say that once a video ad is posted on the social media page of a brand and the concept and storyline of the ad is published in the public, no other company can copy or replicate your ideation of the ad. This is something very unique about video marketing as it is completely subjected to copyright due to the share option by the users. Hence, what you show or convey in your video would not be featured anywhere else.

• Clarity and Transparency

Video marketing allows you to showcase every detail. That means, through a video ad you can show or expose every facet of your brand or product to the users. For example, if you have a garment company, you can show a particular dress as well as a model who is wearing to walk and to show the colour, fit or flow of the dress. So, it will be quite clearer for the viewers to understand or imagine how the dress would be useful. So, while you hire one of the top video marketing firms in India, you can be open to various options and ideas to exhibit your commodity. It applies to every brand and its products as you are open to exhibiting every inch of your product. Even the offers and discounts proffered by your company can be manifested in a video to allure customers.

• Elevated Click-Through-Rate

Video marketing has a lot of advantages but this is an added advantage that after you publish a video ad, the number of views would get you a certain amount of yield that is an additional income. More the views, the higher the amount that you receive from the online platform for your video. Every click means earnings. Hence, video marketing has several perks that you can enjoy. Not only you are reaching and connecting to your target customers easily, but if you fruitfully create an ad which is a complete package, you can earn just by the number of views earned by the video.

Video marketing has been proved to be a yielding mode of advertisement as the number of returns from a video comes from multiple ways. The way of communicating with your prospective clients by showcasing them the best features of your products is something that directly associates your brand with them.  So, if you can manage to hire a company providing the best video marketing services in India, then you can boost up your brand to a level higher and need not worry about dividends.

Thorough market research says that every successful brand uses a very attractive and communicative website layout to appeal and allure their customers. 40% of users instantly come out of the link of a website if it seems to be dull and bland to their eyes. Hence, here we perceive the importance of branding. Branding is a procedure where the name and image of a certain company or product are enhanced and campaigned in such a way that it can yield a high recognition in the market. Branding allows a wide exposure. It aids in creating a unique identity that engrosses in the minds of customers.

So, branding is extremely crucial for any company or business to flourish. The following points would make the former statement clearer -

• Global Exposure

A reputed branding agency in India would proffer you the best set of eyes and minds that would serve your company. A proper branding with a smart website, perfect colour coordination, a catchy logo would assure you with the fact that customers are going to hook on to your company. Not just that, but a furnished branding of your organization would expose you globally. Viewers from any part of the world can access your website, so an appealing outlook of your website would bring in better returns.

• Brand Strategy

While you hire a branding agency for your company, you get to make a branding strategy for your company that is a must for every business. After the agency delivers you with the full market research and updates of the potential competitors prevailing in the market, you can easily get to know where to step up and add more factors and tools to your business. You can also get to understand which tools are available to you to implement and which ones are already taken. If your business is a blooming one then this point is going to assist you a lot.

• Target Audience

Another very important reason you should hire a top branding agency in Kolkata is that you need to know your target customers well. Before knowing about the selected customers, you cannot decide on branding. The age, likes, dislikes of the clients if known properly, then branding the company and reaching the target clients would not be that difficult even for a new brand. A branding agency would try to verify and examine your company from every facet and then establish its identity.

• Inflated ROI

Every company does look after its costing issues. Once you hire a branding agency, you need not think about hiring new employees or direct them about their work or update them about their job. A branding agency, when hired, gives you a team of fresh minds who are only dedicated to work for you and do not have to be administered or managed about their work. From beginning to end they would gather every little information that is essential for the proper branding of your business and work accordingly. This not only saves money but also a higher amount of effort which you can invest in other matters of your organization. Hence, hiring a good branding agency would let in elevated Return On Investment (ROI).

Summing up, if you are in a dilemma of whether to hire a branding agency or not, you should settle your mind by choosing one of the best branding firms in India. A branding agency would let you find the flaws and faults that you might have made in the previous years and supply you with whatever necessary. In the current market scenario, a branding agency is a must for every company to not only find the target audience but also to communicate with them. 

It is evident that the world has been taken over by the wave of social media at a large extent. In other words, social media is playing a very crucial role in both the personal and professional life of an individual. Similarly, a  portion of the marketing universe has also been grabbed by social media transferring it to digital marketing. But what is SMO? SMO is Social Media Optimization or we can say that SMO is a perfect blend of SEO (Search Engine Optimization) with social media. Standing in today's world, SMO has been one of the top priorities for every brand or business to survive in their respective markets.

Now, let's see what factors you need to consider and prioritize before choosing the best SMO agency in India - 

Unique and SEO Content 

Content is known to be the heart of a webpage, be it a website or any social media page. Contents do communicate with your clients on your behalf. Hence, you need to have very relevant content with useful keywords that would help your company name stand ahead in the search traffic. Companies that proffer the best SMO services in Kolkata would surely make a thorough research on your business type or kind and bring out what content to put on the page. 

Flow With Trend 

Social Media Optimization is all about the current market trends or topics. An SMO agency needs to be updated all the time with the prevailing market flow. One fine morning a new topic or trend may arise and the agency has to deliver such contents that would assure loads of like, share and comments. Being popular or visible in social media is ensured with the number of shares, hence, an agency needs to know how to link your company factors with the ongoing talk of the digital world. 

Cost-Effectiveness 

It is well known to us that the world of digital marketing and social media involves millions of dollars. The whole world market is going gaga over SEO, SMO and everything else about digital marketing. Every business is looking for the best SMO agency services that can deliver relevant content to create more customer engagement. But it should be kept in mind that not all agents would be able to deliver the best. Many such agencies might charge you a lot but not give you satisfactory outputs. Hence, choose wisely and choose the best. Look into the experience portfolio to judge the charge quoted by the agency. 

End To End Cover 

Make sure that the SMO agency can cover every point of your website or page. It is their priority to enhance and update your profile daily to keep customers coming in. With supportive content with keywords, company name, logo, product photos, description, offers and every other detail should be covered by the SMO agency. With such detailed and transparent information, users would be instantly connected to your web page and feel the need to browse more. Hence, such interest would surely generate returns.

In this rush hour, where digital marketing has topped the game of marketing, and SMO agency can successfully rescue your brand. Assure yourself with the fact that you can choose the top SMO agency in India with the above filters and get your business going and growing. 

Net Gully
1st Floor, 386/1A, Jodhpur Park Road,
Jodhpur Park, Kolkata – 700 068
info@netgully.com

With the world being digitalized rapidly, your business needs to be digitalized for a better prospect as well as exposure in the world market. But just only having an online identity is not enough because just like your company, several other companies are struggling to top the online traffic and appear in the first option of a viewer's search results. Now here is where the main secret recipe of digital marketing lies.

If you are looking for the Best Paid Marketing Management Services in Kolkata, then this article would guide you as to what exactly to look into a company before appointing it as a PPC agent for your business.                                          

Try on asking the following questions to the agency to know them and their objectives better - 

• Goals and Focus - 

It is very important to understand what kind of goals the agency tends to achieve. The focus of the agency determines the quality that the agency would serve as an output to you.

• Clarity and Perceptibility - 

Get to know that to what extent the agency would share data regarding the PPC with you. Perceive how much data you will be able to connect to. Few executions regarding the PPC should be under your control and that is how a PPC agency is supposed to maintain transparency with clients.

• The domain of Expertise - 

Do ask whether their expertise is only in PPC or they offer services in the market as well such as web design or SEO. The topic of their expertise should be known well so that you can utilize their resources for the well being of your business. The Best Paid Marketing Services in Kolkata would offer you an all-rounded service that would meet all your digital needs.   

• Tenure of Experience - 

 Experience is something that is always in demand. Experience never goes out of fashion. It is highly advisable to ask the agency as to how long have they worked in the market. How many registered companies have they worked with? What kind of companies have they handled? Answers to these questions will help you determine their work quality and ability a little better.

• Diversified Platform Ability 

Does the agency has cross-platform capability? It is better for a PPC agency to such answer questions before you welcome them on board with you. The best PPC agency in Kolkata would surely carry such a portfolio. Also, get to understand how good they are with their hands-on Google AdWords.

• Verification 

The agency should be verified by Google or any other authority that can be relied upon. In the current market scenario, you may find many PPC agencies spreading their helping hands towards you, but beware of the fake ones. Check whether their works are authenticated by Google or any other authority which can assure you to take a step ahead with them.

• Target and Scheme 

It is better to first listen and then say. Hear them out. Hear what plans and programs do they talk about and what kind of planning are they capable to set up for your business. Are they trying to chalk out the loopholes or mistakes that you have already committed or are they making plans without accumulating the entire data about your business? Their way of planning would convey to you whether to include them in your plan or not. 

To end with, you should recognize PPC as one of the master ingredients which highly aids in your business revenue development. No business in today's world can reach its targeted goal without a proper functioning PPC. Hence, if you have a business local in Kolkata, the first thing that you need to perform is to find the best PPC agency in Kolkata by analyzing them on the above-mentioned points so that you don't need to look back and you are all set to reach your goals along with maximum dividends.

Best Digital Marketing Agency in Kolkata
1st Floor, 386/1A, Jodhpur Park Road,
Jodhpur Park, Kolkata – 700 068
info@netgully.com

Here are 6 most trending digital marketing topics to be focused in 2020 for the digital marketers out there. They are as follows:

Semantic Search: Semantic search has evolved greatly in recent years due to the rise of voice search. It is basically a search type where the top search engines consider the intent and contextual meaning of search phrases while providing content to users on the web.

Search Engine Diversification: This plays a major role in weaving SEO success. Content plays a key role in SEO and diversification of the same is extremely needed. Create content that serves all stages of your marketing funnel, including the bottom.

Video Everything: Videos gets more engagement above 15-20% than any static post in social media. It gives you a competitive edge over the businesses that don't use videos. Any short videos are an easy way to lend more credibility to your business and cause consumers to take notice of your business.

Voice Search: Voice Search is the new go-to option for Gen Y. Traditional SEO and Optimizing for voice search is very different as you need to immediately jump to the point (for intent-based searches) and keep your content conversational. Mobile voice commands are now the new common among 33 percent of high-income households, according to recent research conducted by Stone Temple Consulting.

Influencer Marketing: Influencer marketing is a new type of marketing that focuses on using key leaders be it on social media or other channels who can drive a brand's message to the larger market. Influencers marketing is a great tactic to drive the audience to your products.

Visual Storytelling: A visual narrative or visual storytelling is told primarily through the use of visual media. This story can be still photography, any illustration, or video which can be enhanced with the right use of graphics, audio music and voice over.

As you are familiar with the various causes of choosing digital marketing to promote your brand now, you might be in the search of an agency. Net Gully, a full-service digital marketing agency in Kolkata might be your chosen option. Would you like to get the assistance of the professionals or have any queries regarding their services? Then feel free to call them at 033 4005 1314/15 or check them at www.netgully.com.

Digital Marketing is considered as one of the heavy regular terms we use in our everyday lives. But how many of us really understand the core concept of digital marketing? How many of us understand the purpose of the existence of digital marketing? What are the tools of digital marketing?

In recent times, due to the entire technological advancements, there has been a substantial increase in the usage of the term ‘Digital Marketing’ and the usage of the services of digital marketing. Various reports and surveys which were conducted in the past, have all given a common analysis. It says, majority of the Indians today have smartphones with decent internet connectivity. People today feel the need to stay connected with each other because it is possible to connect with anyone and everyone with just a click of a button. This leads to an increase in social media usage and internet usage as a whole.

Marketers and advertisers are today are taking digital marketing very seriously. No one in this competitive world wants to not grab an opportunity. Making an online presence today for any business has become the need of the hour. To survive the cut-throat competition, it has become essential and not optional to get your hands perfectly on digital marketing.

The main categories of online digital marketing are:

1. Search Engine Optimization (SEO): In broad terms, SEO which is the most used tool of digital marketing is considered to be the way of actually ranking super high on the system of the search engine in the ‘Organic Listing’ or ‘Unpaid Section’. Converting the definition into lay-man term, SEO is considered to be a direct or an indirect process of actually making sure to curate and deliver high-quality content. This content helps the search engines to list it amongst the top results of searches. The key focus of SEO is to make use of the relevant keywords which match the content topic. In the process of SEO, there are three main parties involved:
   A: There is the writer
   B: Search Engine
   C: The searcher
2. Search Engine Marketing (SEM): In simple terms, Search Engine Marketing is considered a process of gaining traction and traffic which could be through paid and unpaid efforts. Search Engine Marketing is commonly known as ‘Search Marketing’ is considered as the umbrella term which consists of SEM & SEO. Currently, Google Ads is considered to be one of the most popular and used paid search platforms which is used by the marketers 
3. Content Marketing: Generally, when we hear content marketing, our mind pops up about Facebook, Blogs, YouTube videos, Twitter. Content Marketing is all about ‘Storytelling’. As long as it has been, humans loved to tell stories. We generally tend to get attracted to stories that have a great meaning attached to them. Content Marketing is a strategy that primarily deals with ‘Maintaining Strong Relationship’ with the potential audience. The main focus of the content marketing strategy is to deliver very high-quality content. Content Marketing is a strong digital marketing tool, which helps in attracting valuable resources through a planned approach.
4. Social Media Marketing: Just similar to SEO, Social media marketing is free of cost and is organic in nature. Currently no doubt about the fact that social media is the need of the hour. There are various social media platforms today such as Instagram, Twitter, Facebook, etc which have millions of users globally. There is no doubt about the fact that organically trying to market the social media accounts take added efforts and time. However, in the long run, building a detailed strategy does help to get organic likes and follows. Hence, for this reason, it is always better to approach a professional to carry out Social Media Marketing services.
5. Pay-Per-Click Advertising (PPC): PPC is considered to be one of the most effective tools of digital marketing today. PPC is a very simple digital marketing model where the advertisers are required to pay a fee for each of the time their ad gets a click. In simple terms, this model involves buying of the views and visits to the website, instead of earning the views in an organic manner. Search engine advertising no doubt is one of the most know forms of PPC today. It basically allows all of the advertisers out there to go and bid for the placement of their ads in a sponsored search engine. The core here is the ‘Keyword’ as optimum use of the keyword is extremely important. 
6. Affiliate Marketing: As the name suggests, affiliate marketing is considered to be in direct marketing. In this digital marketing tool, the original owner pays or outsources its promotions to an expert individual or a business to promote all the products and services mentioned on the website. Affiliate marketing is also known as performance-based marketing. In this model, the business is supposed to reward the affiliates in terms of payment for any visitor or customer viewing the website of the business.
7. Email Marketing: It is considered as one of the oldest tools of digital marketing. In simple terms, Email Marketing is the process of sending out regular emails in terms of varied content to potential customers. This digital marketing tool focuses on playing on the masses. The content used here is served for the purpose of general traffic on the website, generate leads, or get sign-ups on the product. However, the content used in Email marketing should be unique and captivating. The content should also be mixed with graphics, images, GIF’s to make it look more attractive. 

If you are looking for some sort of help in metro cities like Kolkata, you can easily tally between the top digital marketing agency in Kolkata.  To know more about the trends of online marketing, keep your eyes on Net Gully's website.